2025 Fall Makeup Trend: Toasty Makeup – Warmth That’s Just Like Toast

As the golden hues of autumn start to settle in, it’s not just the temperature that’s changing. Beauty trends are also undergoing a transformation, with a fresh and deliciously warm look making waves in the beauty world this fall: Toasty Makeup. Imagine the subtle warmth of toast, caramel, and cinnamon—this trend is all about creating a glowing, natural, yet understated look that’s as comforting as a cup of spiced chai. Inspired by the earth tones of autumn, Toasty Makeup is about embracing warmth and coziness in your beauty routine, while keeping it effortlessly chic. From soft caramel lips to warm, bronzed skin, here’s how you can perfect the trend that has already taken over social media and beauty guru TikTok.

What Is Toasty Makeup?

Toasty Makeup feels just as delightful as it sounds—think of it as the warm, rich, and inviting cousin of the sun-kissed bronzed look. This fall trend takes the best aspects of earthy tones, blending them seamlessly to create a soft, glowing complexion that exudes warmth and natural beauty. While the bronzed looks of summer are all about bold, sun-drenched highlights, Toasty Makeup is subtler, less flashy, and much more natural—perfect for the cooler months ahead.

With its focus on warm browns, deep peaches, and soft oranges, Toasty Makeup invokes the feeling of cozying up by the fireplace with a warm drink in hand, wrapped in an oversized sweater. It's an effortless, low-key beauty that’s all about glow without the sparkle, soft textures without the sharp edges. Think of the light that filters through autumn trees—gentle, radiant, and always flattering.

Who’s Wearing Toasty Makeup?

If you’ve been keeping an eye on beauty trends this fall, you’ll notice that Toasty Makeup is already a hit with celebrities. Hailey Bieber, always at the forefront of beauty trends, demonstrated the look on TikTok, where her soft, glowing complexion garnered millions of views. The look was effortlessly chic, with Hailey's skin glowing in the soft warmth of the makeup, paired with natural brows and a flushed peachy blush.

Jennie from BLACKPINK has also embraced the trend, sporting a Toasty Makeup look during a concert. Her peachy orange blush paired with a soft caramel lip gloss made for a look that was warm, yet sophisticated—perfect for fall, and proving that Toasty Makeup isn’t just about warmth, but also precision in how those warm tones are applied.

This trend is not just for celebrities, though. Toasty Makeup is designed to be wearable for everyone. It’s a universally flattering, low-maintenance look that enhances your natural features with a touch of warmth. Plus, it’s perfect for the season when we want to look radiant without going overboard.

How to Achieve the Toasty Makeup Look

While it might sound complex, Toasty Makeup is actually refreshingly easy to achieve—focusing on creating a natural glow that captures the essence of autumn’s light. Here’s your step-by-step guide to perfecting this warm, radiant look:

1. Flawless, Glowy Skin

The key to Toasty Makeup is the base. You want your skin to look naturally radiant—think soft, luminous skin without the greasy shine. Start with a hydrating primer that has a glow-enhancing finish. Follow with a dewy foundation or skin tint to let your natural texture shine through. A lightweight foundation or BB cream will give you that “I woke up like this” glow. Finish with a light dusting of translucent powder on the T-zone to keep shine at bay.

2. Warm, Smoky Eyes

For the eyes, Toasty Makeup uses rich caramel, soft browns, and warm oranges to create a warm, dimensional eye. Choose an eyeshadow palette with warm hues like a soft caramel, light brown, or even a muted orange. The key here is to blend, blend, blend. Soft, diffused eyeshadow that blends seamlessly into the crease gives the eyes a beautiful, natural depth. There's no need for sharp lines or harsh winged eyeliner—just soft, blended tones that mimic the soft light of autumn.

A touch of shimmer in the inner corners can add a hint of brightness without overpowering the overall warmth. Skip the heavy mascara and instead go for a subtle coat to define your lashes with a soft curl.

3. Soft, Rosy Blush

Blush is where the warmth really comes through. Choose shades in peach, coral, or soft apricot tones—anything that mimics a natural flush. Apply the blush to the apples of your cheeks and blend upward towards your temples. The effect should look like you’ve just spent the day in the sun or enjoyed a brisk autumn walk. For extra warmth, consider using a cream blush for a dewy finish that blends beautifully into the skin.

4. Caramel-Inspired Lips

For lips, opt for nude shades with a caramel or warm orange undertone. A sheer lipstick in a warm beige or a soft peachy nude is perfect for Toasty Makeup, offering a natural but elevated lip. If you prefer a gloss, look for one with subtle hints of brown or peach to keep it soft yet shiny—think of a caramel latte or a soft honey tone.

5. The Finishing Touch: Soft Highlighter

While this trend isn’t about heavy highlighting, a soft, natural glow is a must. A creamy highlighter in a golden or champagne hue can be applied on the high points of the face—cheekbones, brow bones, and the bridge of the nose. Just a touch of light to enhance your features, mimicking the soft, warm light of the season.

Toasty Makeup: A Low-Maintenance, High-Impact Trend

The beauty of Toasty Makeup lies in its simplicity. Unlike other makeup trends that demand precise application or bold colors, this look is all about creating a soft, natural radiance that complements your natural skin tone. Whether you're heading to brunch, running errands, or attending a casual fall event, this warm makeup trend works effortlessly for every occasion.

It’s easy to see why Toasty Makeup has become the go-to fall trend for 2025: it’s flattering, wearable, and universally adored. With its rich, cozy tones, this trend adds a subtle warmth that mirrors the season itself, making you feel just the right amount of glam—without ever looking overdone.

So, this fall, swap out your harsh lines and bold contours for something warmer, softer, and undeniably cozy. Trust us, Toasty Makeup is here to stay, and it’s exactly the kind of beauty trend we’re craving this season.